In a market flooded with two extremes — overpriced "premium" razors and cheap, low-quality alternatives — Serandaz Khan, the founder of CLYDE, saw the gap that everyone else ignored.
The so-called premium brands came with big marketing budgets and even bigger price tags. On the other hand, the low-cost options cut corners with poor materials, dull blades, and zero innovation. Neither served the real needs of men — especially those looking for high-quality grooming at a fair price.
Serandaz, along with a couple of close colleagues, decided enough was enough.
They spent months researching the category, testing materials, and understanding what barbers and men actually wanted. The conclusion was clear: men needed a razor brand that delivered premium quality without premium pricing.
But building such a brand wasn’t easy.
Investors pushed for higher prices. Suppliers recommended cutting quality. But Serandaz stood firm. He refused to slap a luxury price tag on a product that should be accessible to every man. And that’s how CLYDE was born in March 2024 — out of grit, purpose, and a relentless belief that every man deserves better.
CLYDE Tidy — a one-of-a-kind dry skin disposable razor for men.
No water. No foam. No nonsense.
Whether you’re on the go, at work, in the gym, or traveling — CLYDE Tidy glides smoothly over dry skin, especially on sensitive areas like the underarms and pubic region. It’s discreet, sharp, and built for modern men who want fast, clean grooming with zero fuss.
The second star in the lineup:
CLYDE Hi-Stainless Premium Half Edge Blade — a barber-grade single-edge blade crafted for sharpness, hygiene, and lasting performance. It's the kind of blade professionals respect.
CLYDE is not just another razor company.
It’s a challenge to the industry — a statement that quality can be affordable, and grooming should be simple, effective, and accessible to all.
We’re just getting started.
More innovations, styles, and variants are coming under the CLYDE name — but the promise stays the same:
Premium. Practical. Priced for Everyone.
Do Not ask for a RAZOR, Ask for CLYDE.
“As the founder of CLYDE, I believe grooming should never be a compromise. Whether you're in a suit or in your shorts — if you’ve got class, you deserve quality.
Don’t ask for a razor. Ask for CLYDE.”
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